NICOLE       

MOORE

Multicultural Brand Engagement
& Black Feminist Storytelling

Nicole Moore is a writer, activist, and communications strategist whose work percolates at the intersections of culture change, social justice, art, and community building. Nicole has provided brand and communications strategy to a range of non-profits, brands, and creatives, including Third Wave, Sony Music, Abortion Access Front, Planned Parenthood, and author Rebecca Walker. Known on social media as theHotnessGrrrl, Nicole is the founder of Black Harlem Lives and the CEO of Moore Projects. Using her experiences as an advocate for women’s rights, she recently launched BCKBONE– a zine for Black women that amplifies their creativity and brilliance while encouraging women to be bold and not play small.

Projects


BCKBONE is a zine for Black women and femmes that uses poetry, art, and storytelling to serve up tips, tools, and tonics that empower and affirm. Using both personal and professional lessons learned and unlearned about identity, success, power, rage, healing, and love…

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BckBone

Black Harlem Lives


In June 2016, Nicole Moore saw a New York Times headline that left her fed-up and fired-up: “The End of Black Harlem.” A native New Yorker who'd lived in Harlem for nearly 19 years, Nicole understood what the media refused to see– Black culture in Harlem wasn't dying, it was thriving… on its own terms.

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Moore Projects

Moore Projects is dedicated to realigning nonprofits, brands, and creatives with their core values and purpose. Through thoughtful storytelling, content creation, narrative strategy, and advising on brand initiatives and campaigns, we make every project we touch more impactful, more engaging, and more memorable.

- We develop brand positioning and messaging frameworks that reactivates organizational and personal mission across all audiences-- community, employees, partners, and donors/funders-- with a strong background in influencing and engaging women of color.

- We create and lead initiatives that build awareness, trust, and emotional resonance.

- We understand content that makes a difference requires introspection and a connection to community that propels interaction.

Pro Insight: Deep cultural understanding of the reproductive justice, movement for Black Lives, and Black visual art and media spaces.