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Curriculum VitaeCEO & Founder
Moore Projects · Self-employed
Moore Projects is dedicated to realigning nonprofits, brands, and creatives with their core values and purpose. Through thoughtful storytelling, content creation, narrative strategy and advising on brand initiatives and campaigns, we make every project we touch more impactful, more engaging, and more memorable. - We develop brand positioning and messaging frameworks that reactivates organizational and personal mission across all audiences-- community, employees, partners, and donors/funders-- with a strong background in influencing and engaging women of color. - We create and lead initiatives that build awareness, trust, and emotional resonance. - We understand content that makes a difference requires introspection and a connection to community that propels interaction. Pro Insight: Deep cultural understanding of the reproductive justice, movement for Black Lives, and Black visual art and media spaces.
Strategic Brand & Communications Consultant
Manning Price Spratlen Center for Anti-Racism & Equity in Nursing ( MPS CARE) · Contract
Developed and implemented the communications strategic plan for the nation’s first and only center dedicated to anti-racism in nursing and health care located at The University of Washington. Responsible for creating and delivering mission, vision and values statements based on research and input from faculty, staff, and community. Provide support and strategic counsel to support the long-term growth of Center. Designed and executed a rebrand strategy, which led to renaming the Center after two Black women nurses who fought for equity and social justice.
Multicultural Brand Engagement Director
Planned Parenthood Federation of America
- Developed, designed and executed brand activations and partnerships that leveraged culture to amplify brand profile and narrative of national reproductive health care organization.
- Managed and developed paid media multicultural efforts and multicultural content impact campaigns that supported strategic objectives (ie. telehealth services during pandemic).
- Developed a brand engagement vision that centered storytelling, humor, and music.
- Led projects and produced multicultural partnerships that forged new brand relationships and fostered trust with patients, supporters, activists, and donors. - Drove the strategy for key observances that promoted brand mission and values while engaged and empowering Black, brown and queer audiences and voices.
- Created innovative ways to reach Black, Latinx, AAPI, & LGBTQ audiences through creative content, advertising, influencer/ celebrity partnerships, events, and media. - Supported racial equity workstreams and internal strategies and planning with ERGs to support staff.